We accompany visionary artists on their creative journey.
Sony Music has built the careers of many of the most influential artists in the history of music. And produced many of the most successful records of all time. Sony Music today is where music and entertainment meets technology.
The company is managed by Patrick Mushatsi-Kareba, CEO of Sony Music Entertainment GSA. And is primarily active in German-speaking countries with Sony Music Entertainment GSA
The future? It’s coming!
The Bold Collective brings together experts from areas such as Content Strategy, Data Driven Business, Influencer Relations, PR and Editorial Brands. Five teams work in agile collaboration to develop artists, creators and Sony Music’s own editorial brands to be optimally placed on all platforms.
Our story is the story of music. Amongst the repertoire of Sony Music Entertainment are moment-defining releases by the some of the biggest names. We evaluate this extensive portfolio, market it in all formats and develop new collections and products.
The Distributed Label Division is the service partner for all external artists and labels. We handle the distribution of music, audio books and films. Coordinate the set-up. Advise and support with online and retail marketing. And ensure optimal placement on all platforms and channels.
Sony Music Entertainment is one of the world’s leading music companies. In order to be successful together in one of the fastest creative industries, we need employees who want to leave an imprint. Whose enthusiasm is contagious. Who learn eagerly and embrace diversity. Who come up with ideas. And who want to make something out of them. Targeted creativity decides everything. And our employees make the difference.
In the digital age, innovation is more important than ever. Because progress means never standing still. In the Sony Music Innovation Board GSA, we create the conditions for creativity. We recognize potential. Drive change forward. Nourish promising developments. And implement pioneering initiatives.
With NITRON, Sony Music Entertainment consistently relies on streaming. We provide new creative paths and offers for our artists and license partners in four areas. NITRON music positions itself as an international dance label and strengthens brands such as Dream Dance and Club Sounds. NITRON concepts puts an emphasis on the development and implementation of innovative digital formats and license issues. NITRON media conceives and markets its own brands such as KuschelRock, Club Sounds or Songpoeten and supervises licensed brands such as THE DOME, Bravo Hits, TOGGO Music and Schlagerchampions. NITRON licensing grants and obtains license rights for compilations, playlists and original albums.
Sony Music Partnerships sustainably connects companies and brands with music, artists and fans. With global consumer insights, exclusive access to non-bookable reach and innovative big data, streaming and social media sentiment analysis tools, we offer tailor-made solutions in the areas of brand entertainment, live entertainment and music licensing. We find internal group solutions for the gaming, TV and film formats. The right partners for our artists. And the perfect music for every message.
Daniel Lieberberg und Patrick Mushatsi-Kareba von Sony Music Entertainment in Berlin
Ariola stands for contemporary promotion. For a successful story. For modern pop. With Udo Jürgens, Peter Alexander, the long-established label Ariola is home to some of the greatest German-speaking artists. And with Vanessa Mai, Sarah Lombardi, ela., Marina Marx, Julian Reim, Melissa Naschenweng and Ina Regen many of the most exciting new acts from Schlager to Pop.
B1 Recordings is a joint venture between Columbia Records Germany and Wolfgang Boss, music producer and executive vice president A&R at Sony Music International in London. B1 Recordings concentrates on dance talents such as Paul Kalkbrenner, Kygo and Alle Farben.
Trends come and go. Century Media stays. Together with InsideOut Music, the global player of all things heavy has been with Sony Music since 2015. And with artists such as Paradise Lost, Arch Enemy, Sick Of It All, Heaven Shall Burn or In Flames, it covers every stylistic nuance of Metal, Prog, Hardcore and Punk.
Modern artist development. Long-term perspectives. International orientation.
Columbia not only looks after international artists such as AC/DC, Adele, Beyoncé and Bruce Springsteen, but also national treasures like Johannes Oerding, Silbermond, Symba and Revolverheld. The label also has a major focus on global orientation. For example, Columbia is responsible for the international careers of James Arthur, Purple Disco Machine and Michael Patrick Kelly.
Rap. Pop. Latin. Innovative, pioneering, visionary. Epic Records Germany was founded in 2018 and fashions the careers of national and international artists who leave imprints on our times. Artists with a distinctive sound. Artists like Travis Scott, Clueso, Elias, Camila Cabello, NGEE, 21 Savage, Mathea, Declan J Donovan, Maluma, Fero47, Future, Zara Larsson, Tokio Hotel, Ramo, Rosalía, Ray Dalton, Alma, Black Eyed Peas, Ozuna, DJ Jeezy, Emma Steinbakken, Headie One, AriBeatz, Ali471, Rina and Shakira.
The brand leader for audio drama series and children’s music. Home to audio drama classics such as Die drei ???, Fünf Freunde, Hanni & Nanni, Hui Buh, TkkG, Teufelskicker, Die Punkies, Kati & Azuro, Heavysaurus and Detlev Jöcker. EUROPA has been releasing music and audio drama for the whole family since 1965, and is the epitome of the audio drama experience.
Relevant. Open to new ideas. And Less bound to genres. Die Fantastischen Vier founded the label Four Music in 1996. By artists. For artists. Today, Four Music represents Apache 207, JORIS, Ace Tee, MAJAN, Sero, Mark Forster and LEA. And collaborates among others with Stickle and November Eleven, with TwoSides and Treppenhaus Records.
Founded in 2019, GOLD LEAGUE is a label with an affinity for newcomers that covers a broad spectrum of artists and cooperation partners and has already achieved multiple gold and platinum successes. In addition to years of collaboration with big artists such as RIN, The Cratez and Schmyt, our roster also includes artists such as Ansu, Lugatti & 9ine, Sosa La M, Bobby Vandamme, Dennis Dies Das, REEZA, BILLA JOE & the entire Scorpion Gang. Rap and hip hop culture is very close to our hearts.
Legendary artists. The legendary Hansa Studios. And legendary success stories. Boney M., Modern Talking, Milli Vanilli. Depeche Mode and David Bowie. Wolfgang Petry, Juliane Werding. Marianne Rosenberg, Drafi Deutscher. Frank Zander, Extrabreit, Udo Lindenberg and Die Prinzen. Oli.P, Lou Bega, La Bouche. Hansa Records: 39 times number one in the German single charts. Millions of sold units. A boutique label for the mainstream. And back since 2023.
Individual artists – individual strategies. Jive Germany’s remit is to fruitfully build up young artists from the areas of hip-hop and urban pop as well as singer-songwriters for the long-term. And to have the patience to achieve just that. Jive’s most successful artists include Ferdinand fka Left Boy, ELIF, Emilio, Tim Bendzko, Flynn and Teesy. Jive Germany is a joint venture between Sony Music Entertainment and Guerilla Entertainment GmbH. And is based in Berlin.
For over 90 years, RCA has been THE label for major artists – including artists such as Elvis Presley – and has a vast back catalog. In addition to big names such as P!NK, Justin Timberlake, Doja Cat, A$AP Rocky, Miley Cyrus and Måneskin, our roster also includes emerging acts such as Cat Burns, Tems, Ari Abdul, Latto and Steve Lacey. RCA is globally active with branches in every country. The German branch was reactivated in 2013. Since then, we have been able to build up a sustainable and successful domestic repertoire with well-known artists. From pop to rock, from country to K-pop, from Afrobeats to EDM or rap – RCA is working with all genres.
The label for comedy. And the market leader since 2003 with artists like Mario Barth, Martina Hill, Martin Rütter, Paul Panzer, Michael Mittermeier and Chris Tall.
Sony Classical stands for recordings of classical music that are exceptional in terms of both interpretation and sound, featuring artists such as Jonas Kaufmann, Igor Levit, Khatia Buniatishvili, Teodor Currentzis, Yo-Yo Ma, Arcadi Volodos, Christian Gerhaher and Sol Gabetta. At the same time, Sony Classical is embracing its rich heritage in the form of the catalogs and archives of two of the oldest and most important classical labels of all – the American CBS / Columbia, from which Sony Classical emerged in 1989 [1990?], And RCA Records. Carefully remastered, with lavishly reproduced original covers and meticulously researched accompanying texts, these new catalog publications enable an intensive reunion with some of the greatest artists of the past century such as Glenn Gould, Vladimir Horowitz, George Szell, Artur Rubinstein, Jascha Heifetz, Isaac Stern, Leonard Bernstein and many other legends.
The Sony Music owned German harmonia mundi was founded in Freiburg in 1955 [1958?]. And enjoys a unique reputation as one of the world’s most important early music labels. Recent recordings with artists such as Dorothee Oberlinger, Nuria Rial, Lautten Compagney, Capella de la Torre, Dorothee Mields, Hille Perl, the Balthasar Neumann Choir and the Huelgas Ensemble have received the highest praise worldwide, while earlier ones with icons such as Nikolaus Harnoncourt, Gustav Leonhardt, the Collegium Aureum, the Tölzer Knabenchor, La Petite Bande or Andreas Staier have frequently been referred back to.
XXIM Records relies on innovative and experimental instrumental music from
genres such as Neoclassical, Post-Rock and Ambient. The 2021-established, Berlin-based label provides a place for artists like Eydís Evensen, Stimming x Lambert, Uèle Lamore and Hugar where the possibilities at the crossover between acoustic and electronic music
can be fully creatively mined.